We have embraced change, but without losing sight of who we are.

At our 2025 Agents Meeting, held from May 14–16, we unveiled our new payoff: “We wine together”.

It’s a short phrase, but it speaks volumes.
This new concept reflects what we have become over the years: a team, a network of people united by a shared passion, deep expertise, and a common vision for the future of winemaking.
Our previous payoff, “Winemaking solutions,” clearly highlighted our technical and professional commitment. But today, we want to go further. We want to shine a light on the relationships we have built, the power of collaboration, and the human value behind every solution we offer.

“We wine together” is more than just a motto, it’s our business philosophy.
We work side by side with our clients, agents, and partners. We believe in a supply chain built on listening, mutual trust, and shared growth.
For us, wine isn’t just something to perfect, it’s a culture to experience, together.
This new payoff isn’t just a change in wording; it marks a shift in perspective.
We are committed to innovation, to developing top-quality solutions, and to supporting the world of Italian and international winemaking. However, we will continue doing it the way we always have: working closely with our customers every step of the way.

Because just like a great wine, the best future comes from sharing.

We wine together.